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Craftsman Event — Virginia, May 2026

Embed your shop so deeply into your community that customers flock to you.

Pit Crew builds loyalty programs that go beyond discounts — turning one-time visitors into lifelong customers and making your shop the heart of your town.

See What Your Shop's Data Looks Like

Why It Works

Loyalty isn't about points. It's about people.

Every human being has four fundamental needs. Pit Crew is built around all four of them — which is why it works when discount coupons don't.

❤️
To love someone other than themselves
🤝
To be loved by someone other than themselves
💪
To feel competent in something worthwhile
🌟
To feel part of something bigger than themselves

A coupon satisfies none of these. A community does.
That's the difference.

The Numbers

What shops see when they run Pit Crew

20%
increase in new customers
30%
fewer one-and-done customers
40%
greater spend from loyalty customers
75%
profit increase from just 5% more retention
Annual spend per customer
$1,895
with rewards redemption
vs
$1,158
without redemption
Source: EAS network data
Visits per year
2.53×
loyalty redeemers
vs
1.62×
non-redeemers
$362K
average missed opportunity per shop across 11 locations in 2023 — $3.9M total

What We Build

Four things most loyalty programs don't do

We're not a punch card. We're not a generic app. We're a platform built specifically for auto repair shops that understand customer behavior.

1

Rewards that earn on every visit

Customers accumulate real dollars — not points — that bring them back every time they need service.

2

Charitable campaigns that build community

Customers donate their rewards to local causes. Your shop becomes the reason good things happen in your town. No other shop can say that.

3

Local business cross-pollinator

Partner with nearby businesses. Send customers to each other. Generate organic referrals and social buzz — at zero cost to anyone involved.

4

Probability-based customer messaging

The platform watches customer behavior and tells you who needs a message and when — based on their actual patterns, not just a calendar date. The right message reaches the right person at the right moment.

In the Real World

What happens when shops go all in

These aren't projections. These are shops that ran campaigns and watched their communities respond.

Rolf's Import Auto
A COVID fundraiser that transformed the business — and the community
During COVID, Rolf's ran a charitable campaign through Pit Crew. The community showed up. New customers came in just to be part of something good. Average repair order climbed significantly. $1,500 went to charity. The shop hasn't looked back.
42
new customers
$211K
in new sales
$800→$1,400
avg repair order
Nealey Auto Service
$7,000 raised for a family in crisis — and covered by local TV news
When a community family lost their home to a fire, Nealey ran a Pit Crew charitable campaign. In the first two hours, $4,000 came in. By day two, nearly $7,000. WMAR covered the story. The shop didn't ask for a single new customer — they just showed up. The customers followed.
$4K
in first 2 hours
$7K
total in 2 days
📺
WMAR TV coverage

From Shops Like Yours

What owners say after they've run it

The best retention program I've seen. The ROI has been the highest I've had.
Tony Lynn — Advanced Auto Clinic
We waited nearly 2 years and I wish we'd done it right away. It really does work. Stop waiting and do it.
Joe Hanson — Gordie's Garage
A very solid program that creates sizeable increases in customer loyalty, car count, and average ticket sales.
Brian Bates — Eagle Automotive

Hear It From Them

Shop owners in their own words

Real shops. Real results. In their own words.

Greg Buckley
DeBoer's Auto

Ready to see what your shop's data looks like?

No pitch, no pressure. Just a real look at what's possible for your specific shop.

Let's Talk
jeff@pitcrewmarketing.com  ·  pitcrewloyalty.com